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Former Marvel boss Ike Perlmutter slams Disney’s Marvel Cinematic Universe box office approach. One of the most controversial figures at Marvel for several years has been Perlmutter. Throughout the years, there have been reports about how challenging he was to work with, especially for creatives. In fact, Marvel Studios president Kevin Feige almost left the company in 2015 when he still had to report to Perlmutter.
In late March, Perlmutter exited Marvel and Disney, but the former executive has now broken his silence. In a rare statement to Wall Street Journal, Perlmutter talked about how he was terminated, not laid off as Disney announced. Perlmutter also opened up about what led to his exit. The former Marvel executive claimed that Disney’s major concern is about box office, sharing the following:
I have no doubt that my termination was based on fundamental differences in business between my thinking and Disney leadership, because I care about return on investment. All they talk about is box office, box office. I care about the bottom line. I don’t care how big the box office is. Only people in Hollywood talk about box office.
Is Disney Spending Too Much On Its Marvel Movies?
To state that MCU films are some of Hollywood’s most expensive movies is a major understatement. However, with the MCU being the juggernaut franchise that it is, profit is almost guaranteed for Disney at this point. The MCU has earned a total of $23 billion on the Marvel movies. That being said, these last few years have seen mixed results for Disney and Marvel Studios. Phase 4 was kicked off in the midst of the global COVID-19 pandemic, which definitely proved challenging for all movie studios.
But when it comes to Disney’s process in how much they are spending on Marvel movie budgets, it’s a debatable question. On the one hand, their MCU movies are large in concept and require massive resources. However, the MCU has been facing criticism lately for how much product they are putting out. That could fall into what Perlmutter is talking about in regard to how much money is spent. Including marketing, reshoots and additional VFX, the budget becomes intensely high at the end and Marvel has added TV shows to the mix, which may have increased cost without adding much to Disney’s profit.
Thus far, no one at Marvel Studios or Disney has responded to Perlmutter’s statement. Whether they will push back on his comments remains to be seen, but is largely unlikely given they’ve terminated their relationship with Perlmutter. As the MCU moves forward into Phase 5, time will tell if Perlmutter is right.
Source: Wall Street Journal
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