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With Netflix recently beginning their crackdown on password-sharing, a former competitor, home video rental company Blockbuster, has aimed at the streaming giant. Password-sharing has been a strategy used by countless Netflix subscribers over the years to reduce cost, but the streaming service has now identified that as a financial issue and recently announced they would apply measures to crackdown on password-sharing in the United States.
With users understandably disgruntled by this news from Netflix, Blockbuster‘s social media team pounced on the opportunity to call out the company that contributed to its own downfall. In the tweet, Blockbuster pokes fun at Netflix’s new password-sharing policies by pointing out they never put such limitations on their customers. Check out the tweet below:
The Netflix Password Sharing Crackdown Explained
Netflix originally announced their plan to implement password-sharing countermeasures in the fall of 2022, but after widespread backlash from their users, they walked those password-sharing rules back. However, after trying these measures out in other markets, such as Latin America, Canada, Spain, and New Zealand, the plan for limiting password-sharing in the United States was put back into action and took effect on May 23, 2023. Netflix also saw a bump in subscriber numbers throughout Q1 in 2023, which likely contributed to their confidence in applying these new password-sharing rules.
While the crackdown won’t affect people who only share with people in their immediate household, the streaming service is not leaving users that password-share outside their homes without alternatives, as they have come up with a few options for Netflix users affected by the crackdown. The simplest alternatives are the $6.99 a-month ad-supported basic plan and the basic plan without ads for $9.99 a month. A Standard Plan for $15.49 allows users to add one extra member outside the household for an additional $7.99.
The most expensive option is the Premium Plan, which costs $19.99 a month with the option of adding two extra members at $7.99 apiece and allows users to download content on six different devices. Users can also move their Netflix profiles from a shared account to their new individual account. Though the initial backlash to the password-sharing limits was bad, and the recent explosion in streaming service competition doesn’t help either, the effects of these new measures from Netflix will not be clear until the streaming service reveals their financial results for the next quarter.
Source: Blockbuster/Twitter
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